Our History

Our salon has been a fixture in Forest Lake for three decades now. The original founder moved to Forest Lake from Iceland to be with her husband and raise her family. She began operating her salon in the basement of her home, where she quickly outgrew the space. She then outgrew two additional locations and decided to move the company to where it resides today. 

Wanting to retire from the salon industry, she sold the salon to Shari and Kirby Sell in 1992. While working through the kinks of their first business, Shari and Kirby kept their eye on the dream. Their goal was to become a full service Aveda Concept salon and day spa, and to offer their employees a great place to learn and grow. To achieve this vision, they moved the salon to a new suite in the same building. Together they built their dream one nail at a time. In 1999 their goals became a reality and Adevia SpaSalon was born!

Our growth as a company has been a cooperative effort with all of our team playing a vital role. Today we have grown to a staff of over thirty employees, with two flourishing locations. We are looking forward to what our creative team comes up with next! We love what we do!

Adevia’s Team Service Philosophy

At Adevia, every guest is treasured. Each of our team members have unique areas of expertise. With their talents, they offer you a palette of personal image enhancement skills that are truly unrivaled. We believe in encouraging our guests to experience the talent of any one of our diverse group of technicians at any time. To ensure consistent service, quality and technical skill, staff member must complete our in salon skill certification program. You will have a peace of mind knowing you are in the hands of a talented, skill certified team member.

Our Education Commitment

Our Team’s commitment to education is the cornerstone of knowledge. This knowledge has built our solid foundation for excellent customer service. An investment that is unparalleled within our industry.

Adevia’s Highest Achievements

• Salon Today Top 200 Fastest Growing Salon in the nation for seven years. Published in Vogue Magazine
• Nominated for Global Salon Business Awards
• Aveda’ Earth Month Shero/Hero Award 2007, 2008, 2009 & 2011

Adevia is Proud to be an AVEDA Concept Salon